…and the effects of the lockdown and the new social distancing normal have only magnified this! On this page you will find a selection of evidence and videos demonstrating the continuous shift towards an increasingly Digital World, and what that means for businesses. We hope you find this reference page interesting, informative, and thought-provoking.
▪ 92 per cent of UK adults are forecast to own a smartphone by 2023
▪ Consumers check their phone on average 150 times per day or every 10 minutes.
▪ An average person has between 25 and 30 apps on their smartphone
▪ Classic gadgets such as alarm clocks, will disappear as 56 per cent of us are woken by a smartphone’s alarm.
▪ Smartphones can even see your blood pulsing!
Since their launch in 2007, smartphones have evolved from being a luxury or novelty to a necessity. As mobile technology has progressed, we have seen cultural norms and consumer behaviours significantly change, with the smartphone feeling to most like a virtual extension of the arm / brain / identity.
We’ve stopped using our smartphones solely to communicate with each other. People now use their smartphone for virtually everything: from replacing watches, calendars and address / note books, calculators, music players, cameras, they can easily work as a computer or TV, with most consumers using them to purchase / make payments online, check / update their social media, and search the internet for information and answers. Online mobile banking, ordering groceries / takeaways / prescriptions, booking hotels / flights / gym classes / taxis, listening to music, audiobooks, reading newspapers, Netflix, taking / storing photos, making video calls, controlling smart home technology e.g. turning off your lights, playing games, checking / sending emails, searching for jobs, checking price comparisons / nutrition information via QR codes / barcode reader, creating personalised cards, checking the weather, setting alarms / timings / reminders, GPS / route planning, as well as personal assistants like Siri and voice search, the list goes on, with the Apple App Store growing by over 1,000 apps per day.
Top Apps: Amazon, Gmail, Facebook, FB Messenger, YouTube, Google Maps, Google Search, WhatsApp, Instagram, TikTok
51% of adult cell phone owners say that they use their device to access information quickly when they need to know something right away… Without an effective digital presence, businesses will risk remaining unseen and unchosen.
With the ability to access services and businesses in real-time from almost any location, we are now living in a truly anytime, anywhere society, with a bombardment of notifications and pop up advertisement links overloading consumer brains. To remain competitive, businesses must adopt a mobile technology strategy to support both their employees and customers, and to effectively engage the growing trend of mobile-first consumers.
This Sky News video (dated July 19) uses Doncaster as a case study to show the affects that changing consumer behaviour has had on British high streets in a changing retail world. Here is a summary of the main facts and quotes:
▪ “Say hello to the future of shopping” – “This swirling ballet is a sign of the future for our largest global retailers. Robots roaming round a giant warehouse to fulfil our orders as quickly as possible”
▪ “You don’t just uninvent this type of technology”
▪ 87% of the UK can be supplied to within 4 hours of one of Amazons fulfilment centres – “I can see a future where there is greater interaction between automation and people” – “Can anyone really compete with all this?”
▪ High street businesses are not killed directly by competition from online shopping, but by a reduction in footfall visiting the high streets, “A striking contrast to former decades”
▪ “We shop in different ways now, online yes, but also in big modern shopping centres often out of town” and in supermarkets where everything is under one roof
▪ In most town centres, you are never too far from a vacant shop, with on average 1 in 5 high street shops standing empty
▪ How do the shops that are left find a way to thrive rather than merely to survive? – “Amazon’s not going to go away, and it shouldn’t go away because it offers something that people really do need” but “You come here to get something completely different to just clicking online”
▪ “It’s about looking at the opportunity” – “What goods or services can I provide that perhaps Amazon can’t?”
▪ “Amazon has become a by-word for shopping online”, though it only accounts for 2% of online purchases in the UK and rising
▪ Shop and business owners are facing challenges – technology is racing forward. Retailers / local businesses will need to embrace the art of reinvention
From industrial revolution, to the social media revolution. The next video, created by Luv4Marketing titled 2019 Social Media Revolution, shows the pace of change and illustrates just how connected the world has become with some significant statistics. A few interesting facts from the clip:
▪ Years to reach 50 million users:- Telephone 75 years, TV 13 years, Internet 4 years, iPhone 2.9 years, Twitter 2 years, augmented reality game Pokémon Go 19 days. We are waiting for the next big thing that could hit the milestone in as little as a few days !
▪ Facebook receives 1 billion visits every day
▪ People using the internet: 16 million in 1995 compared to 3.7 billion in 2018
▪ YouTube: 300 hours of video is uploaded every minute
▪ “If Facebook was a country, its active users would make it THE largest country in the World !”
▪ The average Twitter user follows 5 or more businesses
▪ There are 4.5 billion Google searches per day
▪ Connected World: “Word of mouth = World of mouth”
▪ “We will no longer search for Products and Services, they will find YOU via Social Media”
What is Industry 4.0 when most companies are still struggling with Industry 3.0? This video, created by Futurist Speaker Gerd Leonhard, introduces some of the exponential technologies enabling Industry 4.0 (the world of cyber physical systems and digital ecosystems), and explains that we are rapidly moving from science fiction towards science fact. Although dated 2016, this remains a powerful and inspiring video. Here are some of the main points:
▪ “Once upon a time business as usual was often good enough. No more. Where we are going, good enough is dead”
▪ “In a world where everything is connected, where everything is equally excellent, where performance is reaching perfection, there is only one space left to innovate”
▪ “Science fiction is becoming science fact” e.g. self-driving cars and computers that can learn and think !
▪ “The way we work, will never be the same. The skills we need will be dramatically different. Winning or losing are now happening faster than ever before”
▪ “Are you driving change or are you being driven by it? Disruption has become the new normal”
▪ “This change is exponential. Everything that used to be dumb and disconnected is now wired and intelligent”
▪ “However, anything that cannot be digitised or automated will become extremely valuable. Human-only traits such as creativity, imagination, intuition, emotion and ethics will be even more important in the future, because machines are very good at simulating, but not at being”
▪ “You’ve got to start engaging more with what might be, not just with what is”
▪ “Technology represents the how of change, but humans represent the why”
▪ “The new way to work is to embrace technology”
No apologies for the final video’s title. Although it is dated 2017, it has a powerful message that still needs to be shared, about how all companies must strive to innovate. Using Toys R Us as yet another case study, Gary Vaynerchuk, investor and serial entrepreneur, calls on all businesses to innovate or die. Key points and lessons learned are below:
▪ “Toys R Us did 2 things over the last couple of decades that made no sense. Very early in the 2000’s they outsourced themselves to Amazon” “They didn’t believe in the internet 17 years ago, so they let Amazon do their fulfilment”
▪ This “started getting people used to buying toys on the internet through an Amazon world rather than a Toys R Us world”
▪ “But most importantly, they just didn’t innovate”
▪ “When you don’t change you die. The world passes you by”
▪ “They didn’t change their stores into American Girl experiences” and “Toys R Us 3 years ago could have created the national lego championships” or “they could of made slime centres!”
▪ “They could have been killing it right now with their locations, but no they chose to just sell toys out of there”
▪ People have moved to buying toys cheaper from supermarkets or now chose to not leave the house and shop online
▪ “It’s the best example right now of how in trouble everyone is if they rest on their laurels”
▪ “If Toys R Us, the dominate niche retail leader of a humungous multi-billion-dollar category is finished, what do you think is going to happen over the next 6+ years in every category?”
▪ “You’ve got to be different” or “innovate or die”